Push-pull Analytics
Amazon Account Management Platform
Managed Performance Analytics for Amazon Sellers and Vendors exclusively available to Push-Pull clients.
What It Does.
Push-Pull Analytics consolidates each client’s own Amazon account data into a single, intuitive dashboard – giving our brand teams and clients real-time visibility into performance across every marketplace we operate in.
- Sales & Revenue Reporting – Daily and weekly revenue tracking, month-to-date pacing against forecast, and year-on-year comparisons across UK, EU, and US marketplaces
- Advertising Management – Campaign performance monitoring, ACOS and TACOS tracking, budget pacing, and keyword optimisation to drive profitable ad spend
- Inventory Monitoring – Stock level alerts, days-of-cover forecasting, and reorder point recommendations to prevent stockouts and overstock
- Catalogue Health – Suppression alerts, listing quality scoring, content compliance checks, and Buy Box monitoring
- Forecasting – Revenue and unit forecasts aligned to client budgets, with variance tracking and trend analysis
- Task Management – Integrated operational tracking so clients can see the status of all work being performed on their account
How It Works.
Push-Pull Analytics connects to each client’s Amazon account through Amazon’s official Selling Partner API (SP-API). When a client engages PushPull to manage their Amazon presence, they authorise our application to access their account data – in the same way they would grant access to any Amazon-approved service provider.
We use this authorised access to pull sales reports, advertising performance data, inventory levels, and catalogue information directly from Amazon. This data powers the dashboards and reports we provide to each client as part of our managed service.
Data Privacy & Security.
- Each client’s data is stored securely and separately – we never combine or share data between clients
- We access only the data necessary to provide our managed services
- All data is transmitted and stored using industry-standard encryption
- When a client relationship ends, their Amazon data is deleted within 30 days
- We comply fully with Amazon’s Acceptable Use Policy and Data Protection Policy