Case Study: Global Audio & Electronics Brand

Where We Started

Our client is a successful US-based global consumer electronics brand that struggled to make a mark on Amazon in Europe. Despite having great representation across the wider retail market, they faced stiff competition in the highly congested and competitive consumer electronics and headphones space.

The Strategy

Our strategy was to refocus their portfolio and implement an Amazon marketing strategy that would increase their visibility and drive sales on the platform. We worked with our team of SEO specialists to develop fully optimised product listings and worked closely with the brand to create and implement best-in-class product images and A+ content. We also supported their brand integrity plan and successfully removed all third-party sellers from Amazon.

To make the brand stand out in the highly competitive consumer electronics and headphones market, we also worked closely with the wider retail team to ensure brand consistency across the market. Within the first 12 months of working together, we reached the top ten in the in-ear earphones category.

We also secured “top deal” status on market promotions and exposure on all key deal events across Europe by working closely with Amazon. In addition, we launched a new product into a brand-new category and received the Amazon’s choice badge for several of its key phrases within 90 days, all using our Best-In-Class SEO and Advertising processes.

How It’s Going

Our full-service strategy, which included all elements of our services, has helped this brand achieve impressive results. In just one year, sales on Amazon Europe increased from £430k in 2020 to £2.1m in 2021 and £7.2m in 2022.

Today, they are a major player on Amazon, with top rankings in multiple electronics categories and exposure on all key deal events across Europe. Our partnership has been a great success, and we continue to work closely with them to grow their presence and revenue on Amazon. 


“Partnering with Push-Pull has been a game-changer. With their strategic approach and unrivalled expertise, they have helped us grow our Amazon Europe business by almost 17x in just 2 years! We are extremely satisfied with the results and looking forward to seeing what we can achieve in year 3. I highly recommend Push-Pull for any brand looking to excel on Amazon.”

- Amazon Account Manager, Global

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