Terms of Service

Last updated: 18 August 2026

These Terms of Service (“Terms”) govern your use of the website at pushpullagency.com (the “Site”). The Site is operated by Push-Pull Associates Ltd, a company registered in England and Wales under company number 11880052, whose registered office is Suite 113 Smartbase, Target Road, Aviation Park West, Christchurch, BH23 6NW (“Push-Pull”, “we”, “us”, “our”). Our VAT number is GB346257587.

By using the Site you agree to these Terms. If you do not agree, please do not use the Site.

1. Who we are and how to contact us

Push-Pull is a full service Amazon marketplace agency. You can contact us by email at info@pushpullagency.com or through the details on our support page.

2. Relationship with your management agreement

If you are a Push-Pull client, the services we provide to you are governed by the separate written management agreement between us. These Terms apply to your use of the Site and, so far as they are consistent with that agreement, to your use of our platform.

Where there is any conflict or inconsistency between these Terms and your management agreement, your management agreement prevails. Nothing in these Terms varies, adds to or reduces the rights and obligations set out in that agreement, and nothing in these Terms should be read as a modification of it.

3. Scope of services

We provide Amazon marketplace management and related services, which may include account management, advertising management, catalogue management, copywriting and search optimisation, creative services, strategy consulting, and access to our analytics platform, Push-Pull Analytics. The specific services provided to a client, the fees, the term and the service levels are set out in that client’s management agreement. Nothing on the Site is an offer capable of acceptance or a binding commitment to provide services; services begin only under a signed agreement.

Push-Pull Analytics is made available to clients as part of a managed service. It is not sold or licensed as standalone software, and access depends on an active management agreement.

4. Eligibility and account access

Parts of the Site and the Push-Pull Analytics platform require authentication and are for authorised client and staff use only. You must keep your login credentials confidential, must not share them, and are responsible for activity carried out under your account. Please tell us promptly at info@pushpullagency.com if you believe your credentials have been compromised.

5. Acceptable use

You agree not to:

  • use the Site or services for any unlawful, fraudulent or harmful purpose;
  • attempt to gain unauthorised access to any part of the Site, our platform, our systems or any connected account or network;
  • interfere with or disrupt the Site or services, including by introducing malware or by placing unreasonable load on our infrastructure;
  • copy, scrape, reverse engineer or create derivative works from the Site or platform except as permitted by law;
  • misrepresent your identity or your authority to act for a business or an Amazon selling or vendor account.

We may suspend or withdraw access to the Site if we reasonably believe these Terms have been breached. Where you are a client, any suspension or withdrawal of access to our platform is subject to the notice and remedy provisions of your management agreement.

6. Client responsibilities

Where we provide services to you as a client, and subject to your management agreement, you are responsible for:

  • giving us accurate and complete information and timely instructions;
  • holding the rights and permissions needed for the products, content, brands and trademarks you ask us to work with;
  • granting and maintaining the authorisations we need to act on your behalf, including Amazon Selling Partner API authorisation where applicable, and telling us if you withdraw any authorisation;
  • complying with Amazon’s policies and with all applicable laws in the territories in which you sell;
  • your own pricing, stock, product safety, labelling and regulatory compliance.

7. Third-party platforms and Amazon

Our services operate on and alongside third-party platforms, including Amazon. We are an independent agency. We are not Amazon, we do not act for Amazon, and nothing on this Site or in our services should be read as Amazon endorsing, approving, certifying or partnering with us. Access to Amazon account data is granted by you through Amazon’s own authorisation process and is governed by Amazon’s terms as well as ours. We are not responsible for the availability, changes, decisions or actions of Amazon or any other third-party platform.

8. Data protection and privacy

How we collect, use, store, share and delete personal data and Amazon account data is set out in our Privacy Policy. Where we process Amazon Selling Partner API data, we do so in line with the consent you give, with per-client separation, with encryption in transit and at rest, and with the retention and deletion terms described in that policy. Where you are a client, the data protection provisions of your management agreement also apply and prevail in the event of any inconsistency.

9. Intellectual property

The Site, the Push-Pull Analytics platform, and our pre-existing intellectual property, tools, templates, know-how and methodologies are owned by Push-Pull or our licensors and are protected by intellectual property laws. We grant you a limited, non-exclusive, non-transferable right to use the Site and, where you are a client, the platform, for the purpose of receiving our services.

You retain ownership of the content, brands and data you provide to us. Ownership of deliverables created for a client’s account, and of that client’s reporting data, is governed by that client’s management agreement, which sets out what is assigned to the client and the arrangements for data export on termination. Nothing in these Terms transfers or qualifies those rights.

10. Fees

Fees, payment terms and any charges are set out in each client’s management agreement. Our managed service is typically priced as a commission on net revenue, subject to a minimum monthly fee, agreed per scope before work begins. Access to the Push-Pull Analytics platform is included as part of our managed service packages and is not charged separately. Please contact us for a quotation.

11. Availability and changes to the Site

We aim to keep the Site and platform available but do not guarantee uninterrupted access. We may change, suspend or withdraw all or part of the Site, and may update these Terms, at any time. Where we change these Terms we will update the “Last updated” date above; continued use after a change means you accept the updated Terms. Changes to these Terms do not vary any management agreement.

12. Limitation of liability

Nothing in these Terms limits or excludes liability that cannot be limited or excluded by law, including liability for death or personal injury caused by negligence, or for fraud or fraudulent misrepresentation.

Subject to that, we are not liable for loss of profit, loss of revenue, loss of anticipated savings, loss of goodwill or reputation, loss of business opportunity, or any indirect or consequential loss arising out of or in connection with the Site or these Terms. Our total liability arising out of or in connection with the Site is limited to £100. This limit applies to use of the Site only; where you are a client, the limitation of liability in your management agreement governs our services and prevails over this clause.

We make no representations or warranties about sales, rankings, advertising outcomes or other results. Results depend on many factors outside our control, and any targets agreed with a client are for planning and accountability purposes as set out in that client’s management agreement.

13. Termination

We may suspend or end your access to the Site if you breach these Terms. Where you are a client, the start and end of services, the notice required, and the consequences of termination, including data export and deletion, are governed by your management agreement and our Privacy Policy.

14. Governing law and jurisdiction

These Terms and any dispute arising out of or in connection with them are governed by the law of England and Wales, and the courts of England and Wales have exclusive jurisdiction.

15. Contact

Push-Pull Associates Ltd
Suite 113 Smartbase, Target Road, Aviation Park West, Christchurch, BH23 6NW
Email: info@pushpullagency.com
Telephone: 01202 798060
Company No. 11880052 (registered in England and Wales)
VAT No. GB346257587